Artificial Intelligence that fits your business, not the other way around

We help organisations across the UK adopt machine learning, natural-language processing and computer vision in practical, measurable ways. No hype, no vaporware. You get working models, clear documentation and a team that picks up the phone.

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What we actually do

Every engagement starts with a two-week diagnostic. We sit with your team, audit existing data pipelines and identify the three or four places where an AI model would save the most time or money. Only then do we write a line of code.

Model development

We build supervised and unsupervised models from scratch when off-the-shelf tools fall short. Recent projects include a demand-forecasting pipeline for a Welsh food distributor (cut waste by 18 % in the first quarter) and a document-classification system for a Cardiff law firm handling 12,000 case files a year.

Data strategy and engineering

A model is only as good as the data feeding it. We design ingestion schemas, set up validation layers and connect your warehouse to real-time sources. If your spreadsheets outnumber your staff, we can usually consolidate them into a single governed lake within six weeks.

AI training and enablement

Technology that nobody understands sits unused. Our workshops run from half-day introductions for board members to five-day technical boot camps for developers. Participants leave with a working prototype they built themselves, not just slide decks.

Integration and deployment

We package models into containers, wire them to your existing APIs and set up monitoring dashboards so you can see accuracy, latency and drift at a glance. Post-launch support runs for 90 days as standard, with optional retainer plans after that.

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Why clients stay with us

Most of our revenue comes from repeat work. That tells us more than any award plaque could. Here is what we think drives it:

We scope honestly. If a rule-based script solves your problem, we will say so and charge you for the script, not for a neural network you do not need. One prospect came to us asking for a large language model integration. After the diagnostic we recommended a simple keyword-matching pipeline instead. It cost a tenth of the original budget and went live in nine days.

Our contracts include a "no-lock-in" clause. Every model we build ships with full source code, training data references and a handover document written for your internal team, not for us. If you want to bring maintenance in-house after six months, we will help you do it.

We answer emails within four working hours. Calls within two. That is written into our service-level agreements, not just a marketing promise.

What our clients say

"We asked Pro AI Counsel to reduce our manual invoice-processing time. They delivered a document-extraction model that cut the average handling time from eleven minutes to under two. The project took five weeks from kickoff to production."

Rachel Emery, operations director, Porth Logistics

"Their training workshop changed how our developers think about data. Two of them have since built internal tools that automate weekly reporting, saving roughly fifteen hours a month across the department."

Dafydd Howell, CTO, Bridgend Software Co.

Ready to see what AI can do for your team?

Book a free 30-minute discovery call. We will ask about your data, your goals and your timeline, then tell you honestly whether we can help.

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